A Little About Me
From Marketing to Web Design
My journey into web design started with a background in marketing and a curiosity about how ideas come to life online.
2023
Marketing Background
Started my professional journey in marketing and customer service, developing an understanding of communication, audiences and digital platforms.
2024
Exploring Digital
Began exploring digital marketing, content creation and how brands communicate with people online.
2025
Learning Web Design
Started learning web design from the ground up, experimenting with layouts, responsive design and different types of websites.
2026
Building YY Web
Turned my interest in web design into YY Web — an independent practice focused on creating thoughtful and purposeful websites.
How I Think
Design is more than how it looks.
I believe a good website should do more than look good.
It should communicate clearly, feel intuitive to use and reflect the character of the brand behind it.
Every project starts with understanding the idea, the audience and the purpose — before thinking about colours, fonts and layouts.
It should communicate clearly, feel intuitive to use and reflect the character of the brand behind it.
Every project starts with understanding the idea, the audience and the purpose — before thinking about colours, fonts and layouts.
Purpose
Every design decision should have a reason.
Clarity
Good design makes information easier to understand.
Experience
A website should feel as good as it looks.
ROY MARSHALL
FOUNDER, PICASSO
Designed with Purpose
Why YY Web?
YY Web is an independent web design practice built around a simple idea: websites should have purpose.
Every project is approached with attention to its goals, audience and identity — rather than relying on a one-size-fits-all approach.
Every project is approached with attention to its goals, audience and identity — rather than relying on a one-size-fits-all approach.
01 — Understand
I start by understanding your business, audience, goals and what you want your website to achieve.
02 — Explore
I explore ideas, structure and visual direction to find an approach that fits your brand.
03 — Design
I turn the direction into a thoughtful, responsive website designed around your users and goals.
04 — Refine
I review, refine and polish the details to make sure everything feels clear, consistent and purposeful.
ROY MARSHALL
FOUNDER, PICASSO
Team
Our Team
Ryan Key
Senior Designer Support
Ryan has over 20 years of experience in web design and brand strategy. He helps small and medium-sized enterprises build professional websites, enhance brand value, and drive business growth through Google SEO, digital marketing, and AI-ready architecture.
Let's build something meaningful.
Have an idea for a website? I’d love to hear about it.
